dana karwas

american loft building

short film

American Loft is a promotional video for a residential condo designed by Archi-Tectonics. The actors are filmed in front of a blue-screen and then composited with a virtual set of the building. We designed a video-assist system using Max/MSP. It allows us to see a live composite of each scene while we are shooting.

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a project in collaboration with gabriel winer and archi-tectonics