In the storefront window pedestrians can see a projected digital shadow of their body. If the pedestrian waves, the shadow will wave, if the pedestrian jumps, the shadow will jump. Composed as a silhouette from the most recent headline news images the digital shadow truly embodies live information directly relating to the location, shape, and movement of person. On the sidewalk the spotlight encloses a ring around the pedestrian which will follow their every move making the unsuspecting passerby completely aware of their physical space pulling them into the store. The installation is controlled by custom designed computer vision software.
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media mirror is currently installed at the Felissimo Design House in NYC at 56th Street and 5th Avenue.
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a project in collaboration with liubo borissov